Power of Clothing

How clothing affects our behavior

It is a known fact that clothing reflects the personality of a person. Also, several studies show that what you wear affects your behavior, confidence level, and how you feel (your mood). This is besides the fact that how you dress can have a significant impact on how others observe you. According to a study at Northwestern University’s Kellogg School of Management, Clothing can have systematic and profound behavioral and psychological consequences for their wearers. The professor who conducted this study, Galisky, has coined a new term “enclothed cognition,” that in my opinion will soon replace “dress for success” in every workplace in America. The term suggests that what you wear can influence your behavior; focusing on the effects of clothing on you rather than others’ perception of you. In his study, Galinsky asks: “Does wearing the robe of a priest or judge make people more ethical? Does putting on an expensive suit make people feel more powerful? Does putting on the uniform of a firefighter or police officer make people act more courageously?” While he doesn’t answer with a definite ‘yes’, however, the study shows that certain uniforms make the wearer take on the role and makes them more assertive and more attentive. The author concludes: “Although the saying goes that clothes do not make the man, our results suggest that they do hold a strange power over their wearers.” Dressing is additionally a test of your certainty. It’s a sign of confidence and a sense of self. Mae West, born in Brooklyn, New York in 1893 with a successful film career, was a model of self-awareness that caused her to stand out, she said it best: “It’s not what I say, but how I say it; and it’s not what I do, but how I do it; and it’s how I look when I say and do it.” Clothes invade the brain and body, thus putting the wearer into an alternate psychological state.

Find the study here: http://www.sciencedirect.com/science/article/pii/S0022103112000200

 

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About Mokara

Hi, Thanks for stopping by. I grew up watching my mom sew, I always enjoyed what she made, until.... I turned 17 & I wanted my skirts a little shorter or the dress tighter & she’d argue with me :) & guess who won? Well, she was making it for me so she had the control & I had to do something about it. I learned pattern making & sewing. I loved it so much that I went ahead and got a degree in Fashion Design, I became a wardrobe and image consultant and basically I'm addicted to clothes :)) I have been told I am a perpetual student, and I love to share my knowledge. I enjoy recreating high fashion garments that otherwise I cannot afford and love to do the same for my clients. Enjoy my posts and be sure to drop a line xoxo
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